A New Chapter in the Airtel vs Jio Rivalry

The battle for supremacy in India’s telecom sector has taken a fresh turn, with Airtel now stepping into the OTT (Over-the-Top) entertainment arena with a game-changing offer. In a strategic move to attract the ever-growing base of digital content consumers, Bharti Airtel has launched a new All-in-One OTT entertainment pack exclusively for its prepaid customers. This development was officially announced on May 27, signaling Airtel’s commitment to diversifying its offerings and staying ahead in the race against rivals like Reliance Jio.

Access to 25+ OTT Platforms in One Pack

The highlight of Airtel’s new plan is the bundled access to over 25 OTT platforms, all available under a single subscription. This means users no longer need to juggle between multiple apps and payment cycles for their favorite content platforms. Instead, they can now enjoy seamless access to a wide range of entertainment — from movies and web series to live sports and documentaries — all under one umbrella.

While the company has not released the full list of OTT platforms included, early reports suggest that some of the most popular services in India and globally are part of the bundle. This is expected to include platforms such as:

  • Sony LIV

  • Lionsgate Play

  • Eros Now

  • Fancode

  • Hoichoi

  • ManoramaMAX

  • Hungama

  • ShemarooMe

  • Nammaflix

  • and many more

With these names onboard, Airtel’s plan clearly aims to cater to the diverse entertainment preferences of Indian audiences across languages and genres.

Affordable Pricing with High Value

One of the most attractive aspects of the new OTT bundle is its pricing. The starting price is just ₹279 per month, making it accessible to a large section of prepaid mobile users. According to Airtel, if a user were to subscribe to all these platforms individually, the total cost would amount to ₹750 or more per month. This positions Airtel’s pack as a cost-effective and value-driven offering for entertainment lovers.

This pricing model not only simplifies subscription management for users but also presents a compelling proposition compared to standalone OTT plans or other telecom entertainment bundles in the market.

Simple Activation Process

To make the experience hassle-free, Airtel has ensured that the subscription can be easily activated through the Airtel Thanks app. Once the plan is recharged, users will receive access credentials or direct access through the app itself, depending on the platform’s integration.

The subscription can be accessed across multiple devices, allowing users to stream content on smartphones, tablets, and smart TVs without any restrictions. This convenience further adds to the appeal of the new entertainment bundle.

Targeting India’s Digital Entertainment Boom

The launch of this pack comes at a time when digital entertainment consumption in India is at an all-time high. With affordable internet, widespread smartphone penetration, and a growing appetite for regional and global content, more Indians are subscribing to OTT platforms than ever before.

By bundling OTT services with prepaid plans, Airtel aims to capitalize on this digital boom and attract a younger, entertainment-driven audience. This also provides Airtel an opportunity to boost its Average Revenue Per User (ARPU), a key metric in the telecom sector.